MOTEMASCARA ONE: A Formula One Inspired Revolution in Cosmetics

Yuji Tokuda's Award-Winning Design Transforms Mascara into a Work of Art

Yuji Tokuda's design philosophy for the MOTEMASCARA ONE was to create a product that embodied the concept of "ONE=Only One", signifying its aim to be the world's best. Just as Formula One cars are not mass-produced and every detail is meticulously considered, Tokuda applied the same level of dedication and innovation to the development of this mascara.

The MOTEMASCARA ONE is the top product in the MOTEMASCARA series, Japan’s best-selling mascara. Everything about this product, from its specs to its manufacturing process, has been re-examined and evolved to create an unparalleled mascara. It is designed to meet every expectation a woman might have from a mascara, and more.

One of the unique properties of the MOTEMASCARA ONE is its packaging. Made primarily from an "Endmineral," the package expresses a crystal polished to shine like a peerless jewel. The transparent materials, previously used only to make works of art, bring out a majestic sense of transparency, elevating the product to a work of art itself.

The design of the bottle is simple, futuristic, and streamlined, making it a perfect fit for any makeup bag. The clear material used in the packaging was adopted for the first time in cosmetics, having previously been used only in works of art. This innovative use of material showcases the product's high functionality and aesthetic appeal.

The product also contains a natural mineral called "Endmineral" which generates negative ions and makes the eyes look awake, a quality never before asked of mascara. The product design was created to express its high performance, with a streamlined body for easy grip and a lift-up brush created to match the bulk.

This design was not created for mass-production, but to bring technological innovation and reform in the cosmetic industry by being particular about details. The result is a product that is not just a tool for beauty, but a symbol of innovation and design excellence. This commitment to quality and innovation was recognized when the design was awarded Silver in the A' Packaging Design Award in 2017.